Naomi Sherman Food Creative

Website & Visual Identity


Naomi Sherman was looking for a brand new website to complement and showcase her beautiful recipes, photography and most importantly her brand new book 'Edible Heirlooms'. The brief was to design a site that would still incorporate her existing colours, sage greens and greys, yet to bring it to life in a new way. Through updating her logo, drawing some custom illustrations and designing a brand new WordPress website. Naomi now has an online home to showcase her brand new book and also a place to push forward with her keto & low carb recipes on her blog.

The problem & Solution:

Naomi had an outdated website that no longer kept up with the pace of her website. She had 100's of recipes that weren't searchable. We built out a custom blog template and migrated all of the existing data across, so that Naomi's work could be easily accessible. With custom illustrations, for each of the different 'food categories', it makes it easy to find a meal to suit your dietary requirement.

On top of that Naomi was launching her brand new book and needs a sales page for book sales. We created a beautiful custom shop page, to promote her book and the accompanying kitchen products.

The new website has allowed Naomi to have an online platform that will grow with her, as her business does.


Prior to working with Kate, I had a slow loading recipe site where you could search for a recipe, couldn't print or pin recipes and didn't have a feature to allow for commenting. Basically, it was useless except for the pretty photos and I had stopped referring people to it. As my previous website was a cheapo, I knew and understood that I would need to invest in order to get a beautiful website that did everything I wanted. Probably the only hesitation I had was that I would spend all of that money and hate the end result.

I can't believe how easy and painless it was working with Kate! Also, that she created a site that is so perfectly me, without me even knowing what I wanted. It's MAGIC.

โ€” Naomi Sherman

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